BRANDING that FUELS Business.
Storytelling that ignites.
Messaging that moves.
Your words matter.HI THERE. I'M LAURA.
I can help you achieve your business Goals through Strategic
branding and Storytelling.
Brand Building & Enhancement
Does your brand break through the noise? I can help you with strategic positioning, compelling storytelling, and building a voice that resonates with your audiences
Let’s turn your vision into a brand that connects, converts, and endures.
Content Creation
I create content with purpose — crafted to connect, built to convert, and aligned to what your audiences care about. Whether you need content created from scratch or an editorial review, I’m your woman.
Let’s craft sharp, scroll-stopping content that turns attention into action.
New Product Launch
Do you have an exciting new service or product? I can help you strategically think about announcing it to the world — from identifying key audiences and crafting motivating calls to action, to leveraging communication channels and measurement.
Let’s ensure your new offering reaches the right people at the right time, with maximum impact.
Crisis Communications
Crises move fast — but so can you. I can help you build a crisis response plan so you can respond with clarity, speed, and credibility when a crisis—protecting your reputation when it matters most.
Let’s future-proof your brand and business.
My PorTfolio
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I’ve worked to build and grow brands for:
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I’ve produced powerful, impactful campaigns that drive organizational goals, including:
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About DiMe corporate messaging & web copy
DiMe Sponsorship web copy
“A Signal of Trust…” byline
“DiMe and Moffitt Cancer Center…” press release
“CTTI Celebrates a Decade of Transforming Clinical Trials” press release
“CTTI Addresses Pregnancy Testing Challenges…” press release
“TripAdvisor Global Study Reveals…” press release
A bit about me…
First and foremost, I’m a daughter, sister, auntie, friend, and mom of two amazing tweens, a puppy, and a grumpy cat. I’m blessed with these beings (furry and non-furry) who enrich my life and keep my mind sharp and creativity alive!
Professionally, I’ve had the privilege of leading talented teams to drive meaningful impact across both for-profit and nonprofit sectors. Whether announcing a tech company’s latest product or IPO, leading fundraising campaigns for a world-class cancer center, or building a communications division from scratch for a global digital health organization, I bring more than two decades of strategic experience, innovation, and results to every project.
I pride myself on having a collaborative nature, strategic mindset, and “let’s dig in” attitude. If you’re looking for a communications right-hand woman, please reach out!